About us
Reimagining Childhood. Responsibly.
At SuprAlly, we believe that shaping a better tomorrow starts with how we raise our children today. We are a new-age kids’ shopping platform for conscious parents — those who want the best for their children without compromising the planet.
Born from a vision to simplify and transform the chaotic Back-to-School (BTS) shopping experience, SuprAlly is building India’s first sustainable, school-integrated platform — merging convenience, eco-consciousness, and community into one powerful ecosystem.
Why We Exist
Every year, millions of books, uniforms, and school supplies are bought new — only to be used briefly and discarded. This leads to massive paper, textile, and plastic waste, while parents deal with high costs, limited sustainable options, and logistical stress.
Schools, too, struggle with fragmented vendors, inconsistent quality, and no structured systems to reuse or recycle. As a result, sustainability remains out of reach — despite growing awareness.
We knew it was time for change.
Our Vision
"To instil sustainable and ethical consumption habits right from the toddler age — so we create a future-ready generation that is conscious, mindful, and planet-positive"
At SuprAlly, we don't just want children to grow up with better products — we want them to grow up with better values.
We envision a world where every school, parent, and brand is part of a unified ecosystem — one that makes conscious living the default, not the exception.
Whether you're a school aiming to digitize and go green, a sustainable brand seeking deeper access to families, or a parent looking to make better choices — "SuprAlly is your Ally"
We are building more than a marketplace.
We are building a movement that stays with children as they grow — from first uniform to lifelong values.
What We Offer
From educational supplies to organic wear & care products, healthy snacks, and ethically made toys — everything on SuprAlly is thoughtfully curated, planet-friendly, and parent-approved.
But we go beyond just product selection.
More Than Just a Marketplace
We partner with schools across India to digitize and simplify the entire BTS journey — giving parents access to school-approved essentials with the added value of sustainable alternatives, Green Coin rewards, and savings.
Our B2B2C model ensures a seamless experience, while upholding the principles of the circular economy — reuse, recycle, reduce.
We offer:
Buyback and upcycling of books and uniforms
A single platform for all school supplies
Verified eco-friendly, sustainable products on our platform
Environmental impact tracking for schools and parents
In Alignment with the NEP 2020
SuprAlly is proud to support the National Education Policy (NEP 2020) in its mission to provide holistic and value-driven education.
We align with NEP’s vision of fostering environmental consciousness, experiential learning, and civic responsibility from an early age.
By helping schools adopt sustainable procurement and by encouraging conscious behaviour at home, SuprAlly plays a vital role in building the next generation of informed, responsible citizens.
Making Impact Measurable
SuprAlly is aligned with the United Nations Sustainable Development Goals (SDGs) and built to deliver real, trackable impact. We help schools and parents measure the difference they make — whether it’s:
Trees saved
Water saved
CO₂ reduced
Items reused or repurposed
A Movement, Not Just a Platform
SuprAlly isn’t just about shopping. It’s about redefining childhood consumption for a better future.
It’s about giving schools, parents, and children the tools to make conscious choices — and rewarding them for it.
So whether you're looking to buy, partner, or create impact —
SuprAlly is your go-to destination for purpose-led progress.
Together, let’s raise a generation that grows with values, not just valuables.
Meet the Founders
Sukhen Waghmare
Founder & CEO
An IIM Indore alumnus(IPBA) and a seasoned entrepreneur, Sukhen has spent over 9+ years transforming the school supply landscape across CBSE and ICSE schools in Maharashtra. With deep roots in retail, analytics, and tech, he’s the visionary behind SuprAlly’s bold new model.
Somnath Waghmare
Co-Founder
A veteran educator with 40+ years experience, guiding more than 50,000 students. Brings unmatched insight into what schools, students, and families truly need.
Our Promise
We’re here to empower the next generation — not just with great products, but with better values. At SuprAlly, every product is a step toward a cleaner, kinder, and more thoughtful world.
Because raising good humans starts with making good choices.